We Build Websites That Get Found and Drive Action

Custom websites designed to connect with your audience, optimized for search engines and AI platforms like ChatGPT and Perplexity.

Is Your Website Working?

A website that doesn't deliver results wastes your time and money. Most sites look professional but fail where it matters most: getting found, building trust, and driving action.

Nobody can find us when they search

We're invisible on Google and AI platforms like ChatGPT and Perplexity. Even when people search for exactly what we offer, we don't show up.

Our website doesn't reflect who we are

We've grown, but our site looks like everyone else's or feels outdated. It doesn't represent the quality of our business.

The site is confusing or hard to navigate

Visitors tell us they can't find what they need. They leave before taking action because the path isn't clear.

The website isn't bringing us clients

We invested in a site, but it doesn't generate leads or inquiries. It was built for how we wanted it to look, not for the people we're trying to reach.

How We Build Websites That Actually Work

A website only works when three things happen: people find it, they trust what they see, and they take action. Most websites focus on one and ignore the rest. We design for all three.

01.

Get Found

People can discover you when they search.
Your site is optimized for both traditional search engines like Google and AI platforms like ChatGPT and Perplexity. We structure content so people find you no matter how they search. The result is visibility that brings qualified traffic.

02.

Build Trust

Your site reflects your quality and connects with your audience.
Every element is custom-designed for your brand and built to speak directly to the people you want to reach. No templates, no generic messaging. Visitors see a site that feels professional, credible, and aligned with their needs.

03.

Drive Action

Visitors take the next step because the path is clear.
We design with purpose. Every page guides visitors toward a goal, whether that's booking a call, requesting a quote, or making a purchase. Your site isn't just informational. It's a tool that actively helps your business grow.

Why Choose Dancing Pels for Your Website

Two people are looking at a computer monitor and smiling in a modern, brightly lit office space, celebrating a new partnership for Custom Web design.

Direct Partnership, Better Websites

You work directly with the founders who design and build your website. No account managers filtering your feedback or junior designers learning on your project. This direct access means faster decisions, clearer communication, and a site that actually reflects your vision. When you have questions or need changes, you talk to the people doing the work.

Custom Solutions, Clear Process

Templates are cheaper, but they can't reflect who you are or connect with your specific audience. We build everything custom: designed for your goals, your brand, and the people you want to reach. Our process is completely transparent. You'll always know what we're doing, why we're doing it, and what comes next. Clear scopes, honest timelines, no surprises.

A person sketches wireframes with a marker on a large paper, planning website layouts using sticky notes and diagrams—a glimpse into clean process and UX/UI design in a bright office setting.
Two people review a laptop displaying a Website Performance chart with graphs and data visualizations. One person points at the screen with a pen, analyzing insights from the SEO Dashboard built for growth.

Built for Real Business Outcomes

A beautiful website that doesn't generate results is just an expensive digital brochure. We measure success by what matters to your business: more visibility, more leads, more credibility, real growth. Every decision serves your goals, not our portfolio. When we're done, you have a tool that drives results.

Our Web Design Process

Every successful website starts with understanding your audience and ends with a tool that helps your business grow. Our five-step process ensures your website is built with strategy, designed with intention, and optimized to perform from day one. This typically takes 3 months from kickoff to launch. Every Dancing Pels website is custom-built to reflect your business and serve your audience. We don't use templates, and we don't cut corners. The result is a website that becomes a growth tool for your business.

Strategy & Planning

Before we design anything, we need to understand your business, your audience, and what success looks like. We start with a discovery session where we define your customer persona, clarify your website's purpose, and outline the key messages that will resonate with your audience.

The result is a Strategy Brief that becomes our roadmap: a clear plan for what your website needs to achieve and how we'll structure it to get there.

What you get: Approved Strategy Brief with customer persona, website goals, sitemap, and content outline.

Design & Approval

With strategy locked in, we move to visual design. We start with wireframes to establish structure and layout, ensuring the user flow makes sense before adding visual elements. Once the structure is approved, we create high-fidelity designs with your brand colors, typography, imagery, and custom interactions.

You'll see your website come to life in a staging environment where you can click through pages and experience how it will feel. We include two rounds of revisions at this stage to ensure the design meets your vision and serves your audience effectively.

What you get: Approved high-fidelity design in staging environment, ready for development.

Development & Integration

Now we build. We develop your website using clean, professional code optimized for performance and scalability.

Static pages are built first, followed by any dynamic content systems (CMS) you need for testimonials, blog posts, team members, or services. If your project includes forms or integrations (such as contact forms, calendar booking, or CRM connections), we implement and test them thoroughly to ensure everything works seamlessly.

What you get: Fully built website with all pages, CMS collections, forms, and integrations functional.

Optimization & Training

A beautiful website that doesn't perform is just an expensive brochure. We optimize your site for speed, search engines, and user experience across all devices and browsers. This includes SEO setup (meta tags, alt text, schema markup), GEO optimization for AI-powered search tools, performance tuning, and cross-browser testing.

We also train your team on how to manage and update the website confidently, so you're never dependent on us for small changes.

What you get: Optimized, launch-ready website with training videos and documentation.

Launch & Support

Launch day is just the beginning. We run a comprehensive pre-launch checklist to verify every link, form, and integration works perfectly. Once your site is live, we monitor performance for seven days to catch and resolve any issues immediately.

Thirty days after launch, we schedule a check-in call to review how your website is performing against the goals we set in Step 1, gather feedback, and discuss any additional needs.

What you get: Live website with 7-day monitoring and 30-day performance review.

Ready to Build a Website That Works?

Schedule a 30-minute discovery call. We'll discuss your goals, answer your questions, and show you exactly how we can help.

Book a Meeting