A Boutique Studio for Web Design and AI Automation

Two services. One team. We work directly with established business owners who need professional solutions built for growth.

Why Dancing Pels Exists

Agencies are expensive and impersonal. Freelancers are inconsistent. DIY platforms only take you so far. We built Dancing Pels as the third option: boutique quality, direct access, no overhead.

We're a boutique studio, not a scaling agency. You work directly with Julio (strategy, design, automation) and Kathia (operations, client management) throughout your project. When specialized needs arise, we bring in trusted collaborators. You get focused partnership and specialist expertise when your project needs it.

We're not trying to be the biggest studio. We're built to work closely with clients who value collaboration, transparency, and outcomes.
You shouldn't have to choose between quality and accessibility. Professional solutions don't require corporate layers or freelancer roulette. You get both: expertise and direct partnership.

Meet the Team

Julio leads strategy, design, and automation. Kathia manages operations and client coordination. We bring decades of experience building and running businesses, not just working in them.

Julio Arango, Founder & Strategy Director at Dancing Pels

Julio Arango

Founder & Strategy Director

Julio leads web design, AI automation, and business strategy at Dancing Pels. Before founding the studio, he spent years in marketing leadership for a financial software company, working across international markets. He understands business operations from the inside. Beyond client work, Julio is an EXMA-certified speaker delivering workshops and keynotes on design and AI.

Kathia Tagaropulos, CEO & Operations Director at Dancing Pels

Kathia Tagaropulos

CEO & Operations Director

Kathia manages operations, finances, and client coordination at Dancing Pels. She brings real-world business experience: she founded and ran her own asset management firm for international clients and led operations for a global foundation in Panama. At Dancing Pels, she applies that same operational rigor to keep projects on track, budgets transparent, and communication clear. You'll work with her throughout your project to ensure delivery stays smooth and organized.

How We're Different

A person with an Operator Mindset types on a keyboard at a modern desk, surrounded by headphones, glasses, a tablet, and office supplies in a well-organized workspace—perfect for Custom Web Design.

Operator Mindset

We run Dancing Pels at 3x efficiency using the same principles we apply to client work. For AI automation, we build custom intelligent agents based on what we've learned implementing automation in our own business.

For web design, we understand what makes websites work in real business contexts: sites need to perform technically, integrate with existing tools, and be manageable without constant developer dependency.

We're not consultants theorizing about best practices. We're operators who know what works because we've run businesses. You get solutions built by people who understand operational reality.

AI-Era Strategic Thinking

We design and build for the AI era, not the past. That means understanding how search has evolved (SEO and GEO), how automation has matured (intelligent agents, not simple task runners), and how these capabilities work together.

While most studios treat web design and automation as separate services, we see them as complementary: websites built for integration, automation designed with user experience in mind. You get strategic thinking that accounts for where technology is heading, not where it's been.

A 3D illustration of layered computer chips and circuit boards in a floating, exploded view, perfectly capturing the complexity of custom built systems for the AI era.

Ready to Work With a Boutique Studio Built for Results?

Schedule a 30-minute discovery call. We'll discuss your goals, answer your questions, and show you exactly how we can help.

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